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Sunday, November 4,
2012 - Volume 3, Number 17 © Copyright 2012, The Ultrapolis Project. All Rights Reserved. UWFR in Front of the Herd National Commentator
Puts Forth UWFR Theory: Social Media
Influences, Directs Perceptions Juan Williams Explains
Opinion Polls After First Debate With our first UWFR brief published after
the opinion polls came out showing a lopsided win for Republican candidate
Governor Mitt Romney over sitting Democratic incumbent Barak Obama in the
first presidential debate (UWFR
Oct 9), we began to publicly formulate a theory as to why this debate had
such an unprecedented effect on public opinion and its reflection in the
polls. In the following briefs
published through the rest of October we fleshed out our conception as to the
effect of social media and the instant online (and other) reporting on
it. Now, four weeks later, we have
company. Last week, on October 25, on the FoxNews.com
site, moderately liberal and former NPR commentator Juan Williams published
an analysis titled, “How
Twitter May Have Tipped the Election for Romney,” that could have been
cribbed from our pages. The only
difference is our analyses also discussed the additional amplifying effect of
other social media sites and the ability of online publications to re-edit
their stories to line up with whatever everyone else is saying, as we
actually documented in our last UWFR brief of October
23. Juan Williams may be the first
top tier commentator to make the social media case explicitly. But you (if you wisely assess the value of
UWFR) read it here first. UWFR
Readers at the Front of the Herd The fact is, there are many things that an
avid reader of UWFR and its associated updates on Twitter (and formerly
Facebook) would have known in advance of the occurrence of an event or public
coverage of it, such as that: ·
Six months before Texas Governor Rick Perry entered the
presidential race, Ultrapolis predicted on Facebook that his candidacy would
implode as soon as his real faculties were exposed to the harsh light of a
presidential electoral contest; ·
Two years before it happened, UWFR said Google would
ultimately capitulate to China’s terms for access to the Chinese market; ·
Two weeks before any media reported the preparations,
UWFR announced the Obama administration would begin planning a military
strike in the wake of the events in Libya; ·
Two days before Facebook’s initial public offering
(IPO) fell flat and kept falling for months (currently trading at near half
its IPO price), Ultrapolis Twitter said the $100 billion dollar value would
not be sustained anytime soon, and money should not be invested in the
initial offering; ·
One day before every presidential and vice-presidential
debate for which UWFR did a forecast, who would be the likely winner; ·
The Rush Limbaugh-Sandra Fluke tempest would have no
lasting effect on Limbaugh’s ratings, his program’s availability, and neither
would the so-called “War on Women” on the female electorate; …to name a few things UWFR readers knew in
advance of everyone else. One can follow the herd chasing the latest
hyperbolic, melodramatic micro-trend on Facebook and Twitter, or one can be
wisely and judiciously in front of it with UWFR. We thank you for joining us at the front,
and applaud you for your wisdom.
Comments may be
directed to contactproject@ultrapolisproject.com,
or if you receive the newsletter email, also via a reply to the email address
from which you receive it. |
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Main Index of the Ultrapolis World Forecast & Review © Copyright 2012, The
Ultrapolis Project – All Rights Reserved.
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